EFEKTA Biuro rachunkowe Warszawa Marlena Cisek

Accounting service that is tailored to the specifics of the PR industry!

Accounting for the PR industry is a specialized financial and tax service for companies involved in public relations, communication, image consultancy, and strategic consulting. From the very first projects, PR agencies must correctly settle non-standard costs, various forms of contracts, and intangible services, which often raise tax doubts.

The PR industry operates on a project basis, often based on long-term contracts, variable budgets, and cooperation with many subcontractors. This means that ordinary, “universal” accounting very quickly ceases to be sufficient, and errors in settlements affect not only taxes but also the real profitability of projects and the business security of the agency. This is exactly what we can help you with – in the correct maintenance of accounting from A to Z.

EFEKTA Accounting Office – accounting for the PR industry

Accounting for the PR industry is distinguished by a project-based revenue model, a large number of indirect costs, and frequent cooperation with subcontractors. It requires ongoing financial control, and not just the recording of documents.

PR agencies rarely operate in a simple “one service – one invoice” model. Projects are stretched over time, include many activities and resources, and costs appear at various stages of implementation. Accounting must therefore enable the analysis of the profitability of individual campaigns, the correct settlement of costs over time, and an ongoing assessment of the financial result, rather than just closing the tax month. We are perfectly aware of this, all thanks to many years of experience.

18 years100%+ 500+ 500
of experienceprofessionalismcompanies in servicesatisfied clients

Specifics of tax settlements in PR and communication agencies? Our accounting office will take care of it

Tax settlements in the PR industry are specific because they mainly concern intangible and advisory services. This is an area where incorrect interpretation of regulations happens very often.

PR agencies must correctly determine the moment of revenue recognition, especially in the case of long-term contracts or those settled in stages. An additional challenge is projects realized for foreign clients, where issues of the place of service provision and the proper method of taxation arise. Our specialists take into account not only Polish regulations but also EU and international regulations, so by handing over your accounting to us, you do not have to worry about anything.

Do you offer services in the PR industry? It is worth using the EFEKTA accounting office

By choosing our office, you will get rid of problems related to taxes and accountancy. We will show you how to take control over finances in the PR industry:

  • 18 years of experience in accounting service for companies involved in PR services.
  • Full compliance with regulations – at the EFEKTA office, there is no room for accounting errors.
  • Services tailored to you – personalized accounting service.
  • Punctuality guaranteed – we always meet the deadlines for settlements and declarations.
  • Constant advisory support – a tax advisor and a legal advisor at your disposal.

Accounting for the PR industry – how to start cooperation

Only one step separates you from the organized finances of your company providing PR services:

  1. Contact us by phone or e-mail.
  2. Make an appointment – we will choose a convenient date.
  3. Ask for an offer – we will create it perfectly for your business.
  4. Sign a contract with the EFEKTA office!

What benefits result from choosing our accounting office for the PR industry?

Specialized accounting for the PR industry is real support in running a business, not just document handling. It allows you to focus on clients and agency development.

An accounting office that knows the specifics of PR can correctly settle projects, copyright contracts, and VAT, as well as advise on the structure of activity and tax optimization. Thanks to this, as an entrepreneur, you gain financial transparency, tax security, and full control over the results of your agency.

Saving timPeace of mindSecurity
You have time for further company developmentWe take all the stress related to finances off your shouldersFull data protection
SupportProfessionalismPersonalization
Full data protectionAccounting errors are foreign to us Services tailored to you

Accounting services for the PR industry – our support

Do you run an activity in the PR industry and want accounting to support your business, rather than be a source of problems? Do you want to commission us with accounting for the PR industry? To agree on the details, contact us today. Arrange a free consultation and see for yourself that our mission “Full accounting, full peace of mind” is a promise we fulfill every day.


FAQ – accounting for the PR industry

What does accounting for the PR industry consist of?

Accounting for the PR industry consists of settling project services, non-standard costs, and various forms of contracts. It requires taking into account copyrights, project costs, and the specifics of intangible services.

Does a PR agency need different accounting than an ordinary service company?

Yes. The PR industry operates on a project basis, often uses freelancers, and realizes long-term contracts, which significantly complicates settlements. Standard accounting without knowledge of these specifics often leads to tax errors.

What costs in the PR industry raise the most tax doubts?

Most often these are subcontractor costs, image expenses, events, and content production. It is crucial to properly justify their connection with the business activity and PR projects.

How to settle contracts with freelancers in a PR agency?

The method of settlement depends on the form of the contract – B2B, mandate contract (zlecenie), or contract for specific work (dzieło). Contracts with the transfer of copyrights, which affect tax-deductible costs and taxes, require special attention.

Are PR services always covered by 23% VAT?

Most often yes, however, for services provided to foreign contractors, different VAT settlement rules may apply. Each time, the place of service provision and the proper method of taxation must be established.

What accounting errors do PR companies most often make?

The most common include incorrect settlement of project costs, wrong classification of contracts, and improper VAT settlements. The result is tax corrections and a lack of control over project profitability.

Can a sole proprietorship in PR maintain simplified accounting?

Yes, but only as long as the scale of activity is small. Along with development and a larger number of projects and collaborators, simplified accounting ceases to be sufficient.

Why is it worth commissioning PR industry accounting to specialists?

Because an office that knows the realities of PR can correctly settle costs, contracts, and VAT, and advise on tax matters. This limits the risk of errors and allows you to focus on developing the agency.


Opinions about us


They trusted us